Case for support: Rebuild La Mama
In May 2018, La Mama was devastated by fire. One year later, the La Mama team launched a fundraising campaign.
Rebuild La Mama, focuses on the theatre’s significant community support and history in the Australian arts scene to bring beloved theatre back to life. To date, the campaign has raised over $2.3 million and rallied 600 community and lead donor supporters, with the doors set to open on the new La Mama Theatre in 2021.
Why it works:
It’s personal: the case starts off with a message from the Co-Chairs and includes quotes and testimonials about the theatre from artists, staff, board members and supporters throughout.
“The rebuild is our chance to re-imagine what La Mama could be while maintaining and celebrating all that we are.”
It’s direct: the case includes a clear explanation of what they need money for (but no begging!) as well as high-level information on building plans, project timelines, costs, stakeholders and other project details.
“Rebuilding La Mama will restore the existing theatre building and allow construction of an entirely new structure that will sit in front of and perpendicular to the existing building, along the Shakahari wall.”
It tells a story: the team has pulled together some impressive statistics about La Mama’s milestones and achievements over the years, and tells a compelling story about the theatre’s history and importance within the independent theatre and broader arts communities.
“With a rich history spanning over 50 years and a national profile, La Mama is Australia’s home of independent theatre, with a distinct focus on artists.”
“On average 2,500 school students from over 100 schools visit La Mama each year.”
It incites action: using direct, inclusive and emotive language, La Mama conveys the urgency and importance of their case while emphasising the uniqueness of the ask and the huge community spirit behind it.
“We invite you to be involved in this once in a lifetime opportunity. Together we can meet this challenge.”
“… it’s not just theatre-makers who love La Mama – it’s writers, painters, arts lovers, academics, politicians, poets – in short, people like you.”
A great case for support will involve everyone – staff, executive, board members and donors – and can take months to develop.
Once complete, make sure you share it with everyone in your organisation.