She Said Theatre on securing sponsorhip
She Said Theatre found sponsorship the winning approach for their MATCH campaign.
She Said Theatre
Melbourne-based theatre company She Said Theatre sought private sector support to help present their independent production HART, a one-man verbatim theatre work about Indigenous Australia’s Stolen Generation, as part of Perth’s Blue Room Theatre development season.
Initially premiering at Melbourne Fringe, HART was extremely successful, winning three Fringe awards. The opportunity at Blue Room Theatre would allow the production to realise its wider potential and the artists to explore more of its themes.
Initially the company and its artists had planned to launch a public crowdfunding campaign targeting friends, family, and prior audiences; but the momentum behind HART the Fringe shows, and subsequent a range of follow-up performances, meant that She Said Theatre didn’t have the time or resources to develop and managing a traditional crowdfunding campaign.
Wary of drawing too much on prior supporters, the company decided to change tack. They identified and approaching a network of predominantly female-led small businesses whose values and commitment to gender parity and equal opportunity reflected the ethos of She Said Theatre. They created high-quality collateral and developed a formalised pitch to new potential sponsors.
This approach secured two key sponsors for the Perth season of HART; after further discussions both have been elevated to major sponsors for the company.
“We felt this was a more successful result than what we had initially planned… we have formed more in-depth and personalised relationships with two business-owners who share our belief in the project and in our company’s trajectory. We feel confident that we will be able to draw on both sponsors’ support for future projects, and with their endorsement hopefully attract other like-minded sponsors in the private sector.” – She Said Theatre