One Fell Swoop on securing higher-value donations
Focusing on fewer, higher value donors reaped benefits for this Melbourne based circus outfit
One Fell Swoop Circus creates work through traditional theatre shows and large-scale outdoor installation works and was one of 25 recipients who participated in MATCH Lab, the new iteration of our matched funding stream for independent artists and groups.
Armed with new skills and insights from the MATCH Lab clinic, Jonathan Morgan and Charice Rust developed a fundraising strategy to fund further creative development of By a Thread.
Using the Australian Cultural Fund to appeal to higher-level donors One Fell Swoop raised $10,114 from 38 donors, with an average donation of $270 – well above the average donation to the ACF.
Jonathan Morgan said using the ACF was essential to their fundraising strategy. “Our campaign was focused on fewer high-value donations so the professional feel and tax-deductible status of the ACF platform was essential,” he said.
“We wanted our supporters to feel like they were coming on board with us as a contributors to a genuine arts organisation, so it was important to convince them of the quality of our work and the value their donation would provide – the ACF is a unique platform that shares this focus.”
By a Thread was nominated for Best Circus Award at the Perth Fringe World Festival in February 2017 and the revamped season completed a successful run at Gasworks, Melbourne in July 2017.
Thinking of applying for MATCH Lab? All you need to know about eligibility, guidelines and timelines is here.