Library of Love on the connection between donor, subject and production
Producer Miranda Edmonds discusses Cottesloe Films' MATCH campaign for Library of Love.
Cottesloe Film’s MATCH campaign for its short film Library of Love built a real connection between donors, the production and subject matter. We spoke with producer Miranda Edmonds about her strategy.
Tell us about your fundraising strategy.
We had a great team working towards the same goals on this campaign.
We made sure that we planned our campaign weeks in advance, to get us a good head start with publicity, social media and campaign emails. We created a strong, to-the-point, short video for our crowdfunding page which provides the public with a visual representation of what we hope to achieve.
We also created rewards that would make people want to be a part of this film.
What was the most effective approach you used, and why do you think it was so successful?
The most effective approach I think we took was not just relying on social media, but also mainstream media. We organised newspaper articles and radio interviews which helped spread the word about our campaign.
Did your strategy change during the course of the campaign? If so, why?
No, we had a plan and we stuck to it.
What advice would you give to other artists looking to use crowdfunding?
It is important to understand that people want to be involved in crowd funded projects, so it is vital to keep your supporters up to date – it is a two way street.
Share the experience of the crowdfunding campaign, but also share the journey of the project. We will be providing our supporters with updates throughout the filming of Library of Love.
Did this experience improve your understanding of your supporters and how you communicate to them?
We found that it is important to maintain a balance between keeping the public informed via email/facebook/twitter about the campaign, but keep in mind not to fill up their inbox/feed.
One of the aims of MATCH is to support artists to find new donors. Did you achieve this?
Yes, we’ve made great contacts with a number of the public who have come on board for this campaign. Our supporters for this project include some new contacts, some supporters from our previous project (another successful crowdfunding campaign we did for a short film called Tango Underpants), plus lots of friends and family.
What three words would you use to describe your MATCH experience?
Surprising, fun and humbling.