- What is MATCH Lab?
MATCH Lab is our matched funding program for independent artists and small groups.
The program aims to build artists’ skills in fundraising, increase their knowledge of philanthropy and business partnerships, develop their broader arts business experience and learn more about creating sustainable sources of revenue for their work into the future.
Recipients will have the opportunity to put those skills into practice with a fundraising campaign for a nominated project – a campaign that will be boosted by Creative Partnerships Australia matching funds raised, dollar-for-dollar.
- How does MATCH Lab work?
Successful participants will come together for the Raising Money for Your Art clinic, a two-day intensive fundraising and professional development opportunity.
This clinic will help attendees workshop their fundraising aspirations and develop their careers as creative entrepreneurs. Attendees will benefit from a wealth of information on raising money for projects, planning projects for different types of fundraising activities, strategies for fundraising success and nurturing relationships with donors and sponsors.
We’ll focus not just on the information, but the skills needed to apply them successfully. It’s a great opportunity to connect with experts and your peers to develop a blueprint for supporting your arts practice, and a strategic plan that supports your next artistic project.
Armed with that planning, the next step is to develop and implement your own tailored fundraising campaign. We’ll match whatever you raise, up to $10,000 – a great incentive to get people on board with your project and practice.
- What do I get?
As part of MATCH Lab we’ll fund your attendance at the Raising Money For Your Art clinic, your return airfares, two-nights’ accommodation and selected meals; plus, we’ll match dollar-for-dollar money raised through your fundraising campaign up to $10,000 per participant.
- Why matched funding? How does that work?
Glad you asked! We are focused on helping artists learn how to fund their art in sustainable ways so they can build a career. Our research shows that matched funding is an especially powerful tool in leveraging support from the private sector and maximising an investment in you as an artist.
It’s a great incentive that encourages more value for donations, higher levels of engagement from donors, and helps artists build relationships that can continue long after a particular project has been and gone.
- Who should apply for MATCH Lab?
MATCH Lab isn’t for everyone. This isn’t a traditional arts or grants program – it’s designed as an intensive, hands-on professional and business development opportunity.
We’re looking for people who have lots of ideas and passion for their art, and want to arm themselves with knowledge of how they can make a sustainable path for their work.
When assessing applications, we’re looking for independent artists or small group of artists:
- with a demonstrated commitment to their professional practice
- who can articulate their professional experience, direction and goals
- who demonstrate a willingness to build their skills in fundraising, increase their knowledge of the private sector support options available to them, develop their broader arts business experience and learn more about creating sustainable sources of revenue for their work into the future
- who, considering their career stage, will be able to best take advantage of this opportunity.
Please see the program guidelines for more information on eligibility.
- I was successful with MATCH LAB in the previous year. Can I apply?
No. If you were a recipient of MATCH Lab in the previous year, you cannot apply. Recipients of MATCH Lab in 2016/17 and previous iterations of MATCH (2015/16 and prior years) are eligible, however if you have an outstanding acquittal due to us, you’ll need to talk to us first.
- What do I need to do if I get an interview?
If you’re selected for an interview, congratulations! The interview process is an opportunity to pitch your interest in a more casual environment and give program staff the opportunity to meet you and determine if you’re a good fit for the program. If you’re selected for interview we’ll give you questions to think about in advance so you have time to prepare.
- How do I apply for MATCH Lab?
You’ll need to apply via an online form, which we’ll make available when the next round is open. In it you’ll be asked to tell us who you are and what you’re doing; your professional track record; what you’re planning for future projects; and why you’d be a good choice for MATCH Lab.
An assessment panel made up of Creative Partnerships staff and peers will shortlist applicants and invite them to interview with the assessment panel to discuss their plans and ideas in more detail. If you’re selected for interview we’ll provide questions in advance so you have time to prepare.
- How much funding is available?
We’re able to fund up to 25 participants to attend the two-day fundraising and professional development clinic in Melbourne and receive up to $10,000 in matched funding from us for their fundraising campaign.
- Does MATCH Lab still support crowdfunding campaigns?
Yes! However, we’ve broadened our criteria to include other forms of fundraising campaigns and private sector support. An important part of MATCH Lab is the development, with our help, of the fundraising strategy that’s right for you, your practice and your project.
- Can you help me write my application?
We’re always here to help! We’ve developed new resources and case studies on our website that help you think holistically about your professional practice and develop knowledge about the various income streams available to artists across government funding, crowdfunding, donations, foundations, sponsorship, and selling products and services. Our expectation is that you have taken the time to read these important resources before applying.
- How do I maximise my chances of a success?
Most importantly: read all the resources we’ve put together for you. Read the guidelines and expression of interest form thoroughly before you apply, and well before the closing date!
- What do you mean by ‘leveraging’?
Leveraging is just another way of explaining how you will use the dollar-for-dollar matched funding to attract donors and partners and reach your fundraising target. This is not your typical grant or funding opportunity – the harder you work it, the better the result!